Instacart

Revolutionizing Instacart User Experience through Price Comparison

My Role

User Experience (UX) Designer
User Experience (UX) Researcher

Project Specifications

Duration: 4 months

Tools:

Figma
Miro- Brainstorming
Google Form

Project Overview

What is Instacart ?

Instacart is an American company that operates as a same-day grocery delivery and pick-up service in the U.S. and Canada. It allows customers to order groceries and household items from local stores through its website or mobile app. Instacart then sends a personal shopper to pick and pack the items for delivery or customer pickup.

Why I chose Instacart for my research?

I selected Instacart for several reasons:

Relevance

Online grocery shopping and delivery apps have become increasingly popular, especially during the COVID-19 pandemic. I believe evaluating Instacart's usability will provide valuable insights into this growing market.

Personal Interest

I am a frequent user of Instacart, which gives me a good understanding of its user experience and potential usability issues.

Industry Potential

The online grocery industry is expanding rapidly, and this experience could be beneficial if I decide to work in the e-commerce or delivery service industry in the future.

Users

Busy parents, seniors with mobility issues, working professionals, health-conscious shoppers, first-timers, and college students lacking transportation.

Pain Points

Instacart's absence of direct price comparisons with other vendors leads to limited transparency, potentially causing users to miss savings, struggle with budgeting, and feel uncertain about its overall value.

Goal

Optimize user flow and UI for a seamless, user-friendly experience, ensuring intuitiveness, and boosting overall efficiency.

MY RESEARCH PROCESS

OBJECTIVE

What do we do?

HYPOTHESES

What is our assumption?

METHOD

What are the methods to use?

CONDUCT

Start UX research

SYNTHESIS

Organize and analyze results

PRODUCT AND OBJECTIVE

Refining Instacart's price comparison involves clarifying objectives, analyzing its value proposition, identifying stakeholders, exploring user pain points, and conducting external analysis. The aim is a streamlined, user-friendly experience.

Personal Exploration:

In order to grasp the user experience firsthand, I engaged with Instacart as a customer. This hands-on approach provided insights into the platform's features, interface, and functionality, enabling a deeper understanding of its capabilities and potential improvements.

External insights

Instacart encompass customer reviews, industry reports, competitor analysis, partnerships, regulatory updates, technology trends, and financial reports. These sources provide diverse perspectives crucial for informed decision-making, strategic improvements, and fostering innovation in the online grocery delivery space.

Product Value and Objectives:

Instacart revolutionizes grocery shopping by offering a seamless online platform. It prioritizes user convenience, delivering groceries from local stores promptly. The objective is to enhance efficiency, providing a superior and time-saving shopping experience.